Client: EzyAgent, a CRM platform for insurance agents
Position: Digital Marketer & SEO Expert
Objective: Increase visibility in search rankings and generate B2B leads through targeted content creation, SEO, and LinkedIn strategies.
Challenge:
EzyAgent, a CRM designed specifically for insurance agents, needed to improve its search engine rankings and visibility to attract new users, particularly in California. Despite offering a robust solution, the platform struggled to rank well for competitive industry keywords. Additionally, the company needed to generate qualified B2B leads through LinkedIn for business growth.
Approach:
- SEO Strategy (On-Page & Off-Page):
- Keyword Research: Identified high-impact keywords like “insurance agent” with a focus on geographic relevance (California) to target the right audience.
- On-Page Optimization:
- Optimized website content, meta tags, headers, and internal links for the keyword “insurance agent.”
- Improved page load speed and mobile responsiveness to enhance the overall user experience and SEO performance.
- Off-Page SEO:
- Built high-quality backlinks from industry-relevant websites, blogs, and directories.
- Implemented a guest posting strategy to enhance domain authority and referral traffic.
- Local SEO: Focused on California-based SEO strategies by optimizing local listings, creating location-specific content, and leveraging Google My Business.
- Content Creation:
- Developed blog posts and landing pages focused on pain points and solutions for insurance agents, optimizing these pieces for relevant keywords.
- Created informative and engaging content aimed at educating insurance agents on how EzyAgent can streamline their workflows and improve client management.
- LinkedIn B2B Lead Generation:
- LinkedIn Sales Navigator: Used advanced search filters to target decision-makers (insurance agents, brokers, and agency owners) within the CRM’s target audience in California.
- Email Scraping & Outreach: Used email scraping tools to build a list of potential leads from LinkedIn profiles and reached out with personalized email campaigns.
- Content Sharing: Shared thought leadership articles, case studies, and service features on LinkedIn to engage with potential clients and drive leads.
- Connection Strategy: Sent personalized connection requests and follow-up messages to prospects via LinkedIn, resulting in meaningful conversations and lead generation.
Results:
- SEO Results:
- Achieved a dramatic improvement in search engine rankings for the keyword “insurance agent” in California, moving from #72 to #7 within two months.
- Increased organic traffic to the EzyAgent website by 55% during the same period, leading to more inquiries and sign-ups.
- Lead Generation:
- Generated over 100 qualified leads through LinkedIn using Sales Navigator and email scrapers, which contributed directly to the client’s B2B sales pipeline.
- Engagement on LinkedIn posts increased by 30%, with more interactions from insurance professionals, further raising brand awareness.
Key Takeaway:
A combination of strategic SEO, targeted content creation, and effective LinkedIn B2B lead generation resulted in significant growth for EzyAgent. By improving search rankings for key industry terms and leveraging LinkedIn for direct outreach, the client saw both immediate lead generation and long-term visibility, positioning EzyAgent as a leading CRM solution for insurance agents in California.
