Client: Suzuki Islamabad Motors, 7-Star Dealership of Suzuki
Position: Digital Marketer & Content Creator
Objective: Enhance the dealership’s brand presence through content creation, paid media, and below-the-line (BTL) campaigns, while also leading event management efforts for a major product launch.
Challenge:
Suzuki Islamabad Motors, a top-performing dealership, needed to strengthen its brand visibility and drive customer engagement through innovative digital marketing and BTL campaigns. Additionally, the launch of the Suzuki Swift 2022 required a comprehensive event and media strategy to ensure its success.
Approach:
- Content Creation:
- Developed high-quality content tailored to Suzuki Islamabad Motors’ target audience, focusing on both product features and customer experience.
- Managed social media platforms, creating engaging posts, videos, and car showcases to increase online engagement and drive foot traffic to the dealership.
- Paid Media Campaigns:
- Launched targeted paid media campaigns on Facebook and Instagram to promote dealership offers, new car models, and special events.
- Leveraged geo-targeting to reach potential buyers in Islamabad and surrounding regions, optimizing ad spend for better conversions.
- BTL Campaigns Management:
- Led the execution of 7 successful BTL campaigns across various locations to increase brand presence and engage with customers in-person.
- Managed all aspects of these campaigns, including planning, team coordination, on-ground activation, and post-campaign analysis to ensure measurable impact.
- These campaigns featured test drive opportunities, live car demonstrations, and direct interactions with potential customers, fostering a strong local presence.
- Event Management: Swift Launch 2022:
- Played a key role in the launch event for the Suzuki Swift 2022, handling event planning, media coordination, and on-site execution.
- Collaborated with the media team to maximize coverage and exposure through video content, live event coverage, and influencer collaborations.
- Ensured a seamless event experience for attendees, contributing to significant interest and inquiries for the Swift model post-launch.
- Team Leadership and Training:
- Led a team of 11 members, including creative and operational staff, ensuring smooth execution of campaigns and content strategies.
- Trained 5 interns, equipping them with hands-on experience in digital marketing, BTL campaigns, and media management, contributing to the overall success of the marketing efforts.
Results:
- Event Success: The Suzuki Swift 2022 launch was a major success, drawing significant media attention and customer interest, resulting in an increase in showroom visits and sales inquiries.
- BTL Campaign Impact: The 7 BTL campaigns significantly enhanced Suzuki Islamabad Motors’ brand presence in key markets, leading to a 30% increase in foot traffic during campaign periods.
- Social Media Growth: Paid media campaigns resulted in a 25% increase in online engagement, with an uptick in inquiries through social media channels.
- Team Development: Successfully trained and mentored 5 interns, contributing to their professional growth and enhancing the dealership’s marketing capabilities.
Key Takeaway:
Through effective content creation, paid media strategies, and the execution of impactful BTL campaigns, Suzuki Islamabad Motors strengthened its market position and successfully launched the Suzuki Swift 2022. The ability to lead a team, manage large-scale events, and implement creative marketing strategies contributed significantly to the dealership’s success and visibility in the Islamabad market.
