Introduction Fehmul Quran is a platform dedicated to providing accessible Quranic education worldwide. The organization sought to expand its reach and enrol more students from diverse geographies through targeted digital advertising. Tasked with managing their paid media strategy, I spearheaded a campaign that successfully generated leads across multiple countries.
Challenges
- Global Outreach: Targeting audiences in regions with varying cultural preferences and languages, including the UAE, USA, Canada, and Australia.
- Cost Efficiency: Achieving lead generation at an optimized cost per result across all campaigns.
- Platform Adaptability: Ensuring the messaging and targeting resonated with a global audience to maximize conversions.
My Approach To address these challenges, I devised a comprehensive paid media strategy, leveraging Facebook and Instagram Ads as primary platforms. The approach included the following:
- Localized Campaigns:
- Designed and tailored campaigns to resonate with the cultural and regional nuances of each target audience.
- Created messaging and visuals that highlighted Fehmul Quran’s unique value propositions for each country.
- Targeted Paid Media:
- Utilized advanced targeting options, including lookalike audiences and interest-based segmentation, to reach potential students.
- Ran campaigns in countries such as UAE, USA, Canada, and Australia, ensuring maximum visibility and engagement.
- Performance Optimization:
- Regularly analyzed performance metrics to optimize the cost per result (CPC and CPM) while maintaining high-quality leads.
- Adjusted bidding strategies and ad placements to prioritize cost-efficiency and maximize return on ad spend (ROAS).
- Campaign Analytics:
- Used real-time data to evaluate the success of campaigns and reallocated budgets to the best-performing markets.
- Monitored the reach, impressions, and results to continually refine the approach.
Results
- Lead Generation Success: Delivered 1,764,155 impressions and generated 643,099 accounts across multiple campaigns.
- Cost Efficiency: Achieved optimized cost per result, as low as Rs. 4,315 per lead in key regions.
- High ROI: Significant enrollment uptick from campaigns, especially in the UAE, USA, and Australia.
- Global Reach: Successfully expanded Fehmul Quran’s visibility to thousands of potential learners worldwide.
Conclusion Through a data-driven and region-specific approach, I successfully managed paid media campaigns for Fehmul Quran that resulted in widespread lead generation and increased global visibility. This case study demonstrates how targeted digital strategies can drive tangible results in the education sector. Fehmul Quran is now well-positioned as a leading platform for Quranic education, thanks to its enhanced online presence and lead conversion strategies.
