Introduction
Peugeot Motors, a globally renowned automobile brand, expanded its presence in Pakistan with the launch of its new dealership in I-9, Islamabad. As the Social Media Manager, I played a pivotal role in managing their digital presence, creating and curating engaging content, running targeted paid media campaigns, and contributing to the media team for the dealership launch event.
Challenges
- Market Awareness: Establishing Peugeot’s presence in a competitive automobile market with strong existing players.
- Dealership Launch: Effectively promoting the dealership launch to attract foot traffic and media attention.
- Social Media Engagement: Building a robust and engaging social media presence to generate excitement and leads for the new dealership.
My Approach
To address these challenges, I implemented a comprehensive social media and paid media strategy tailored to Peugeot Motors’ brand and audience.
- Social Media Management:
- Created a consistent content calendar, highlighting Peugeot’s key selling points, such as innovative technology and premium design.
- Developed engaging content, including graphics, videos, and interactive posts, showcasing the dealership launch preparations and Peugeot’s product line.
- Actively engaged with the audience by responding to comments, addressing queries, and creating polls and quizzes.
- Paid Media Campaigns:
- Designed targeted ad campaigns on Facebook and Instagram to promote the dealership launch.
- Used geo-targeted ads to attract audiences in and around Islamabad.
- Analyzed campaign performance to optimize reach and cost per result, ensuring a high ROI.
- Dealership Launch Event:
- Worked closely with the media team to capture the essence of the
Dealership Launch Event
- Coordinated content creation during the launch event, including live updates, photography, and video highlights to showcase the event’s success.
- Collaborated with the event team to ensure seamless media coverage, including press releases and influencer engagements to amplify visibility.
Results
- Increased Brand Awareness:
- Achieved a significant increase in social media reach and engagement, with a 70% growth in followers across platforms within the first three months.
- Geo-targeted paid campaigns attracted thousands of local visitors to the dealership launch creating a buzz.
Conclusion
As the Social Media Manager for Peugeot Motors, I effectively leveraged my expertise in digital marketing to drive awareness, engagement, and foot traffic for the I-9 dealership launch. Through a blend of strategic content creation, targeted paid media campaigns, and event-focused media management, I successfully introduced the brand to a competitive market and helped establish its presence as a leading automobile choice.
This case study showcases my ability to execute high-impact campaigns that combine creativity and data-driven decision-making, delivering measurable results for brands in highly competitive industries.
